Massive Mavericks Beach Club riding waves of anticipation
by PAIGE FULFER
Published - 02/21/18 - 07:44 AM | 0 0 comments | 1 1 recommendations | email to a friend | print
Located on a 15,000-square-foot property, Mavericks Beach Club will provide both daytime and nighttime amusement for PBers.
Located on a 15,000-square-foot property, Mavericks Beach Club will provide both daytime and nighttime amusement for PBers.
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The community said goodbye to Pacific Beach Bar and Grill a few years ago, and it’s about time to welcome a new and improved entertainment venue to Garnet Avenue. Located on a 15,000-square-foot property, Mavericks Beach Club will provide both daytime and nighttime amusement for PBers. “We’ve created Mavericks to pay homage to California’s largest surf break and one of the world’s top surfing destinations. Mavericks captures and celebrates California’s infectious beach and surf culture,” said Eric Lingenfelder of Verant Group. He has teamed up with Mark Cirillo and David Cohen to bring the new neighborhood attraction to life. After purchasing the former PB Bar and Grill in spring 2015, the building was completely torn down for a full remodel. With a brand new design and architecture plan headed by Bluemotif Architecture, Mavericks’ two-story party playground is filled with ample space for dancing, dining, and drinking. Visitors can expect outdoor games, cocktails, food, flat screen TVs, sports, a dance club, and plenty of open-air seating.  Verant Group is no stranger to the bustling bar / restaurant scene in San Diego. Their other locations around town include barleymash, Tavern, Sandbar Sports Grill, True North Tavern, Westroot, The Smoking Gun, and a downtown coffeeshop called Spill the Beans. Bluemotif Architecture has also been the mastermind behind San Diego favorites Kettner Exchange, The Crack Shack, Queensborough, and the newly popular Green Acre/ Campus Pointe. With the expertise and experience of the Verant Group and Bluemotif collaboration, it’s no surprise Mavericks looks like a Hamptons beach getaway retreat, basking in modern luxury design. The venue’s crisp white architecture radiates a light and airy feel, while the market-lights add an intimate, cozy appeal to the giant space. Decked out with contemporary coastal decor and community seating via round tables, the bar presents a laid-back, but still sophisticated, local vibe. Visiting during the cooler months? Don’t fret- there are plenty of cozy spots around the fireplaces located outside. Mavericks Beach Club is set to be an ultimate party destination, dawning five full bars and Baja-inspired lunch and dinner menus. Think tacos (of course), burgers, sandwiches, entrees, and small plates paired with kombuchas, craft beers, wines, and freshly curated cocktails. Lingenfelder also points out that the venue will offer live entertainment and other various events, which sets it apart from most venues in PB. “We have an exciting lineup of entertainment events planned for 2018, including block parties with DJs and national touring bands.” Perhaps one of the coolest parts about Mavericks? It has a bike valet. Enough said! The community is ready to stop by for a cocktail… or two. Mavericks Beach Club Where: 860 Garnet Ave. Hours: Grand opening on March 1. Info: maverickssd.com
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Donald Scott
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February 20, 2018
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La Jolla fireworks display halted due to fundraising issues
by DAVE SCHWAB
Published - 02/20/18 - 04:21 PM | 0 0 comments | 1 1 recommendations | email to a friend | print
The 2017 Fourth of July fireworks display went off without a hitch. This year, however, they will come to an abrupt halt. DON BALCH/VILLAGE NEWS
The 2017 Fourth of July fireworks display went off without a hitch. This year, however, they will come to an abrupt halt. DON BALCH/VILLAGE NEWS
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After a 32-year run, the Fourth of July fireworks display at La Jolla Cove is done. Due to ongoing fundraising problems, La Jolla’s annual pyrotechnic display has been forced to cancel this year. And the possibility of ever reviving it appears bleak. “Unfortunately, in early January 2018, it was brought to our attention that many of the donors have moved on to other concerns, and will not be making contributions to the fireworks this year,” said Fourth of July organizers, including the La Jolla Village Merchants Association, in a Feb. 20 press release. “We have contacted all the donors to determine the viability of the event this year.  Of the many donors, only one responded that they pledged to donate this year.” The letter went on to state the event "depends upon pledged donations that are received early since the event requires large, non-refundable deposits to reserve the date. Without these donations, the La Jolla fireworks are not funded. So, it is with sadness, we must make the announcement that we will not be moving forward this year to reserve a fireworks vendor.” For its first quarter-century, the annual La Jolla Cove fireworks display, begun by La Jolla restaurateur George Hauer in 1985, went almost without a hitch. Then came legal challenges alleging environmental damage to the ocean from the annual coastal, one-day pyrotechnic display.  After Hauer stepped back relinquishing control of the event, it was saved by the formation of a grassroots group known as La Jolla Community Fireworks Foundation. Spearheaded by Deborah Marengo, LJCFF has struggled ever since to raise the approximately $60,000 — and rising — the cost of staging fireworks annually. LJVMA, the community’s business improvement district, took over the fireworks extravaganza in 2015 and had been working with Marengo to keep the event afloat. But Marengo told La Jolla Village News the formidable task of fundraising for fireworks each year has just become overwhelming. “This year we had four sponsors fall out, and I was looking at raising another $30,000 to put this (display) on,” Marengo said adding she had contract commitments that needed to be honored soon. “It’s just hard to keep going, year in and year out when you have to start fundraising all over again late in the game.” Marengo said she and others pulled out all the stops in one last-ditch attempt to secure fireworks sponsorship this year, noting, “We had a few sponsors, but not enough to make a dent.” Reacting personally to the loss of the event, Marengo said, “It’s very sad. It’s really heartbreaking. I wish there was something else that I could do, but the task just keeps getting larger and larger.” Pointing out Fourth of July is one San Diego’s biggest annual events and the largest crowd draws, Marengo added it was a “daunting task” to handle, and pay for, everything from retaining a private company to do the display, to hiring police and handling all the security necessary to make a fireworks display safe for the public. Marengo said she shouldered the burden of organizing the Cove display for several years because “it was important for me and the community. It’s really been part of our tradition. So, it’s just really sad to see that go.” Marengo summed her feelings about fireworks' fizzling in saying, “We were able to keep it going every year through lawsuits and everything. But the event … I think it’s time (end) has come.” “The annual 4th of July Fireworks event could not have made it since 2008, without the many people behind the scenes who volunteer their time,” concluded the joint letter on the event’s cancellation sent out to La Jollans. “We want to use this opportunity to thank everyone who stepped in to make the past Fourth of July events happen.” 
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The 2017 Fourth of July fireworks display went off without a hitch. This year, however, they will come to an abrupt halt. DON BALCH/VILLAGE NEWS
The 2017 Fourth of July fireworks display went off without a hitch. This year, however, they will come to an abrupt halt. DON BALCH/VILLAGE NEWS
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