Beach-side restaurants in Pacific Beach find new ways to expand dining
Published - 09/17/20 - 09:15 AM | 27614 views | 1 1 comments | 66 66 recommendations | email to a friend | print
The expanded outdoor seating by PB Shore Club and Waterbar has temporarily eliminated parking spaces on Ocean Boulevard. PHOTO BY THOMAS MELVILLE
The expanded outdoor seating by PB Shore Club and Waterbar has temporarily eliminated parking spaces on Ocean Boulevard. PHOTO BY THOMAS MELVILLE

As if the latest COVID restrictions were not confusing and concerning enough, local restaurateurs are now trying to handle indoor dining while increasing outdoor seating.

Billy Ramirez, owner of PB Shore Club and the Fish Shops in PB and Point Loma, said coastal restaurants are being hit hard.

“Obviously with all the hard times hitting the restaurant industry, businesses are being forced to get creative,” said Ramirez noting he and the Waterbar next door to PB Shore Club on Ocean Boulevard, jointly decided to explore outdoor dining options.

“We decided that maybe we could grow out more toward the beach, instead of into parking lots in the alleys,” said Ramirez, noting that effort culminated in 26 parking spaces next to the lifeguard tower and fire station on Ocean Boulevard between Grand and Thomas avenues being temporarily converted to outdoor dining.

Up and running for a couple of weeks now, Ramirez said the new outdoor dining option has hit something of a snag.

“Some of the locals are upset about the temporary loss of parking,” he said. “I understand their concerns. But businesses have to survive. This is a way to help us stay open. This is something the City needs to be forward-thinking about, perhaps extending this even beyond the shutdown, if they want to support businesses and help us grow and also survive.”

Further complicating matters are Uber and Lyft threatening to ultimately withdraw from California, which Ramirez noted really crimps local restaurant and bar owner’s efforts to keep a lid on DUIs and irresponsible behavior.

In response to an August court order requiring both rideshare companies to reclassify their California drivers as “employees” instead of independent contractors, they both threatened to leave the state. Subsequently, the California Court of Appeal issued an order temporarily permitting Uber and Lyft to maintain their current employment status. The court has also given the companies until early September to come up with plans for how they would comply with the law.

“If we were to lose Uber and Lyft, that is going to impact business, something I don’t think the public is aware of,” argued Ramirez. “It’s a public safety issue because DUIs have declined with ridesharing. The government needs to rethink some of the unintended consequences of its actions a little bit better.”

Meanwhile, restaurateurs like Ramirez continue to be strained to adapt to rapidly changing business circumstances.

“Our business has been ever-changing,” said Ramirez. “We went from dining inside to dining six feet apart. and now dining outside on parking lots and streets. So we’re just rolling with all the changes. Hopefully, we can weather this storm, and 2021 will be a lot better than 2020 was.”


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Jack Floyd
September 20, 2020
Makes complete sense that restaurants should be able to take up parking spaces near the beach areas, but I could see why people who expect to be able to park nearby would be upset. What else can the city do to help these businesses? Maybe it's time for everyone to brainstorm a new type of social organization since the likelihood of continued viral mutations makes it look like this is the way of things for the future. Maybe time limits should be imposed on customers, or the city should allow/enhance recreational spaces for businesses to use..."beach cabana dining", etc?

Some alcohol-serving business owners make it sound like they have no responsibility to prevent drunk patrons from driving, as though the absence of Uber or Lyft leaves no other party responsible for ensuring impaired patrons don't drive under the influence.

The law should be: ONE AND DONE - LOSE YOUR LICENSE FOR THE REST OF YOUR LIFE AFTER A SINGLE DUI CONVICTION. That should sober EVERYONE up! It is a life-and-death situation anytime anyone drives impaired. This would also motivate alcohol-serving businesses to prevent patrons from losing their ability to drive to their businesses.

If you serve alcohol, you had better take action to prevent your customers from endangering others' lives, even if that means setting up and paying for your businesses' own rideshare or cab services.

By now there should be clear and specific laws regulating how each of the various types of alcohol-serving businesses should be required to either arrange for alternative transportation or contact law enforcement for customers who are obviously impaired and intent on driving. It's an insult to everyone when these strong and clear regulations don't exist and/or are not effectively enforced.
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