Boulevard boutique opens in La Jolla with sophistication and elegance
by DIANA CAVAGNARO
Published - 11/27/21 - 09:00 AM | 2976 views | 5 5 comments | 37 37 recommendations | email to a friend | print
Kate Whitney in the Boulevard. 
Photo by DIANA CAVAGNARO
Kate Whitney in the Boulevard. Photo by DIANA CAVAGNARO
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Boulevard is a new high-end resale boutique on Girard Avenue. The proprietor is Kate Whitney who opened this spacious store on Oct. 1. She said that Boulevard means “Important Street” in French. Moving on to Girard, her goal is to give resale a boutique experience. Kate said: “Boulevard is bringing back a time when women dressed up just to walk out the door. Something can happen to a woman when she puts on clothes that make her feel good. A skip in her step, her head held higher, a greater smile, a newfound strength." 

When you walk into Boulevard you think sophistication and elegance. The interior is designed with luxury hospitality furniture by Lily Jack. Lily Villarreal is the CEO of this company that produces this timeless and innovative furniture which can all be purchased at the store. If you try something on and it doesn’t fit they can revamp or restyle the garment for you. On Wednesdays from 10 a.m. to 1 p.m., they have an in-house seamstress, Kathie Taylor on hand. On the second floor of her boutique, she’s making a women’s lounge where she would like women from all different backgrounds to come and talk. In the future, she is planning on having demonstrations by artists.

I asked Kate how she got into fashion and she said that she was born in New York but raised in Palm Springs. As a young child, she remembers when she was very young how much she loved fashion. She would stomp her feet for clothes when she was very little until her parents gave in. As time went on she attended FIDM in San Diego but this was short-lived because she met a man. When they broke up she moved to LA and became an actress and a writer of screenplays of which 10 have been produced on TV.

Listening to Kate talk about her exploits in LA, I asked her how she started acting. She said she remembers acting in the role of Rizzo in the play “Grease” her senior year in Palm Springs. Kirk Douglas was in the audience and told her parents that she had talent, which planted a seed. Douglas said she should go to acting school so when she could she went to the Theater Academy in Los Angles. Fast forward, she has reunited with her old flame and is excited to be back in San Diego.

Kate said when people come into Boulevard she is not selling but educating. She wants to give women permission to be their selves. As a stylist, she can help make this come true. Remember that “It’s Not a Store…It’s an Experience.”

To visit the boutique, go to 7730 Girard Ave. for a new adventure!

 

UPCOMING EVENTS

 

Friday, Dec. 3 – Winter Wonderland Fashion Show and Luncheon by Leonard Simpson to benefit the ARC of San Diego at the Hilton San Diego Bayfront. For tickets, visit arc-sd.com/winterwonderland.

Through Jan. 23 – MartyO: Social Security at the Oceanside Museum of Art located at 704 Pier View Way, Oceanside. This exhibit is a commentary on the stereotypical and repressive roles projected onto women over the last century.

Sunday, Dec. 19 – The Gaslamp Pet Parade: Dress your dog or animal in your best holiday gear. Registration is $20 at https://form.jotform.com/213076127867158.

 

Diana Cavagnaro is an internationally renowned Couture Milliner based in the San Diego area. Learn more about our hat designer, teacher, and blogger at www.DianaCavagnaro.com.

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