La Jolla Fashion Film Festival
by Kendra Hartmann
Published - 07/19/13 - 03:55 PM | 5053 views | 0 0 comments | 815 815 recommendations | email to a friend | print
Now in its fourth year, the La Jolla Fashion Film Festival has become the annual global event for the worldwide fashion film community.

With films and productions being made specifically for LJFFF, the festival has truly become a world-renowned event, with professionals from as close as Hollywood to the farthest fashion capitals of the world coming together to network, watch top films, learn, participate, win awards, make deals and attend fabulous parties.

This year, LJFFF introduces the International Fashion Film Awards (IFFA). As the event has grown over the last four years, it has attracted the most highly skilled and creative individuals in the fashion and film industries, prompting LJFFF creator Fred Sweet to develop the IFFAs to recognize the contributions of the best writers, directors, producers, hairstylists, makeup artists and more to the world of fashion film.

With fashion film now firmly established as a worldwide art movement, LJFFF and IFFA gives recognition and enhances the careers of creative professionals, as well as putting La Jolla on the map as the location of the first North American international fashion film festival.

The Academy Award-style IFFA ceremony will take place in La Jolla’s Sherwood Auditorium at the Museum of Contemporary Art San Diego on July 27 from 8 to 10:30 p.m. For more information, visit

Award categories:

Best Picture

Best Director

Best Cinematography

Best Hairstyling

Best Makeup

Best Fashion

Best Music

Best Animated/Multi Media

Best Creative Concept

Best Visual Effects

Best Art Direction

Best Actor in a Leading Role

Best Actress in a Leading Role

Karl Lagerfeld Retrospective

One of the most prolific and iconic masters of fashion is also one of the earliest creators of fashion films. The head of the houses of Chanel and Fendi, as well as his own namesake label, Karl Lagerfeld has in recent years turned to cinematography, directing short films featuring creative themes and, of course, high fashion.

Four of Lagerfeld’s films will be screened at the La Jolla Fashion Film Festival in Sherwood Auditorium at MCASD. Guests will view “Paris-Moscou,” “Remember Now,” “Tale of a Fairy” and “Once Upon a Time” — his latest, which stars Keira Knightley as Coco Chanel.

The screening, sponsored by La Jolla Today and The Fashion Film Network, takes place on Friday, July 26 from 3:30 to 5 p.m., and will be followed by the festival’s red-carpet event.

Complimentary tickets will be available at the door.

Festival workshops:

Creation Acceleration

Globally recognized Centauric Labs has designed a learning experience for film and fashion industry professionals attending the 2013 La Jolla Fashion Film Festival.

Centauric’s learning lab, designed to accelerate creative breakthroughs, is sought after and commissioned by global companies and organizations. The program integrates inspiration, ideation, experimentation and implementation in ways that creative professionals can understand and use by transforming the creative process. 

The learning experience emphasizes personal engagement and is limited to 65 participants. 

Tickets are complimentary, sponsored by the Fashion Film Network, and must be reserved by emailing


Career Acceleration

Renowned Hollywood insider Adam Leipzig will headline the Career Acceleration Seminar at the La Jolla Fashion Film Festival.

With advice backed up by $2 billion in film revenues, Leipzig will engage filmmakers on all levels on how they can accelerate their careers. The seminar will cover crucial strategies and tactics necessary to propel filmmakers into new directions and opportunities.

As CEO of Entertainment Media Partners, Leipzig advises international clients on navigating Hollywood’s maze of talent, distribution and financing, and has now adapted a special program for LJFFF participants.

The Career Acceleration Seminar will take place in the main theater at MCASD La Jolla on Saturday July 27, from 4:15 to 4:45 p.m., followed by a Q&A.

The event is open to all guest list and ticket holders. Email for more information.

Directors Panel

Three directors will host a Q&A session doling out personalized advice based on their experience in the industry.

The director’s panel includes Mary Harron, a Brooklyn-based director who has worked as a journalist and critic before directing a collection of award-winning films, including “The Moth Diaries,” “The Notorious Bettie Page” and more. Harron has also been nominated for Director of the Year by the London Film Critics Circle.

Also on the panel is Sao Paulo-based Jacques Dequeker, a French-Brazilian national who has been shooting on his own for a little over 10 years and has earned the Best Photographer Award by ABIT (Brazilian Textile Industry Association), as well as the Kikito Award for Best Cinematography for his short film with Polaroid Circus. Dequeker has been called the busiest fashion film director in the world.

Joining Harron and Dequeker is Kathryn Ferguson, a Belfast-born filmmaker, curator and lecturer who has studied experimental film and fashion com- munication and created films for the likes of Richard Nicoll, Charlie Le Mindu, Katie Eary, Lady Gaga and Domino Records. In addition, Ferguson works with the British Fashion Council to set up film exhibitions both overseas and in the United Kingdom. Her extensive film curation experience is sought after worldwide.

The panel will take place from 3:30 to 4 p.m. on Saturday, July 27 at MCASD La Jolla. For more information, email

Festival schedule:

Thursday, July 25

• Opening-night reception, 8 to 11 p.m., Prospect Bar & Grill, sponsored by San Diego Model Management

Friday, July 26

• Networking soiree, 1 to 2:30 p.m., Scripps Park

• Creation Acceleration Lab, 3:15 to 4:45 p.m., Coast Room at MCASD La Jolla

• Karl Lagerfeld Fashion Film Retrospective, 3:30 to 5 p.m., Sherwood Auditorium at MCASD La Jolla

• Red-carpet event, 6 to 7:45 p.m., MCASD La Jolla

• Screening program, 8 to 10:30 p.m., MCASD La Jolla

• After party, 11 p.m. to 1 a.m., Barfly

Saturday, July 27

• Networking soiree, 1 to 2:30 p.m., Club M at Amaya

• Directors Panel, 3:30 to 4 p.m., Sherwood Auditorium, MCASD La Jolla

• Career Acceleration workshop, 4:15 to 4:45 p.m., MCASD La Jolla, presented by Hollywood producer Adam Leipzig

• Red-carpet event, 6 to 7:45 p.m., MCASD La Jolla

• IFFA Awards, 8 to 10:30 p.m., MCASD La Jolla

• After party, 11 p.m. to 1 a.m., Barfly
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