Pacific Beach surfers launch Driftline – wetsuit-meets-boardshort apparel
by LUCIA VITI
Published - 02/20/20 - 01:00 PM | 16579 views | 24 24 comments | 71 71 recommendations | email to a friend | print
Drifties are the first neoprene wetsuit-lined boardshorts. COURTESY PHOTO
Drifties are the first neoprene wetsuit-lined boardshorts. COURTESY PHOTO
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Wes Horbatuck and Greg Orfe are transforming the world of watersports for men, one comfortable, Drifties boardshort at a time.

The college buddies recently launched Pacific Beach-based Driftline, an aquatic, fashion-apparel line for watermen. Innovative to say the least, their “passion” project features Drifties, the first neoprene wetsuit-lined boardshorts.



A ‘buttery,” 0.5mm neoprene liner is sewn into the inside of a “stylish” outer boardshorts shell

to provide warmth, comfort, and chafe protection for one’s “nether’ regions. 

“Surfers sporting boardshorts – a shell with no lining – often wear boxers, briefs or compression shorts beneath the shorts,” explained Horbatuck. “Not only is it uncomfortable because of bunching and chaffing, there’s no warmth. Drifties is a comfortable and durable hybrid option that provides warmth, support, and flexibility of movement.”

“Our unmentionables are the first to agree,” added Orfe.

The idea became a lightbulb moment while the two were surfing their favorite Pacific Beach jaunt during October, a time described as a seasonal transition period when the water’s too cold for boardshorts and too warm for a wetsuit.

Stuck with zero options, the duo spent two years tinkering with prototypes while learning the language of apparel. A provisional patent coincided with a business blueprint and a manufacturer that accepted the project (after 16 rejections), enabling Drifties to be launched last May.

The team then hit the ground running – while working their day jobs – to introduce the product the best way they knew how – by allowing everyone to touch them.

“Drifties speaks for themselves when they’re in the hands of the consumer,” continued Horbatuck. “So, we’re running – literally – boots on the ground, hitting every outdoor event that involves watersports. The reception’s always positive. People comment, ‘I can’t believe how incredibly soft these are, or what a great idea, why hasn’t it been done before?”

Both agree that as buyers “evangelize” the brand, they’re working to embed a “scalable” growth strategy for their unique brand identity.

“Because Driftline’s an innovative product, we’re focusing on brand awareness,” said Orfe. “Drifties are redefining how men interact with the water by giving them the tools to meet every moment head-on with a clear headspace and total comfort. We’re here to say, ‘Go ahead, dive right in.’”

The company’s name and logo represent their “innovation.”

“The Driftline logo shows fluidity at the bottom and rigidity at the top, a fluid motion with a hard facet,” continued Orfe. “That’s who we are – a technical company selling products within the relaxed surfing and watersports industry.”

Although redefining comfort “in the areas that matter the most” remains the driving force, longevity is truly the name of their game.

“Drifties isn’t just a passion project,” they said. “We’re constantly focused on the details, using technical innovation, bodily comfort, and athletic functionality as our guiding force. We’re focused on leaving our stamp not only on the industry but on the world.”

Sharing a Pacific Beach apartment that serves as both an office and a distribution center, the two are working on future fashionable, yet functional, long-lasting clothing “that will be able to withstand the brunt end of the ocean and watersports.”

“We’re incredibly humbled when our products are purchased with a consumer’s hard-earned money,” continued Orfe. “Even though our days have become a 24/7 juggling act, we’re proud of our work and the support of others who would like to see us succeed.”

Future goals include a line for women and children to “keep every water athlete in the water longer, happy and content with the product that is on their body.”

Drifties should be hand-washed in cold water ideally with wetsuit cleaner and hung dry out of direct sunlight. Driftline also offers T-shirts and hats. To order or find out more about Drifties, visit driftline.co.

Comments
(24)
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PROMISE833j
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March 11, 2020
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February 29, 2020


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February 29, 2020


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February 28, 2020
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February 27, 2020
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February 27, 2020
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February 26, 2020
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February 26, 2020
Am Lizzy Dixon from Canada, I want to quickly tell the world that there is a real online spell caster that is powerful and genuine, His name is Chief He helped me recently to reunite my relationship with my husband who left me, When i contacted Chief he cast a love spell for me, and my husband who said he doesn't have anything to do with me again called me and started begging me to come back. he is back now with so much love and care. today i am glad to let you all know that this spell caster have the powers to restore broken relationship back. because i am now happy with my husband. To anyone who is reading this article and needs any help, Chief can also offer any type of help like, Court Cases, Pregnancy Spell, Spiritual protection and lot's more. You can contact him Via his email chiefdrlucky@gmail.com call or add him on whats-app with his phone number 2348132777335
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February 25, 2020
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February 25, 2020
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February 25, 2020
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I am Helen Fisher from USA. I have been married for over 13 years, my husband left me for another woman and i wanted him back. I did everything within my reach to bring him back but all was in vain, I wanted him back so badly because of the love I had for him, I begged him with everything, I made promises but he refused. I explained my problem to my friend and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back , I had no choice than to try it. I messaged the spell caster called dr unity, and he assured me there was no problem and that everything will be okay before 11 hours. He cast the spell and surprisingly 11 hours later my husband called me. I was so surprised, I answered the call and all he said was that he was so sorry for everything that had happened He wanted me to return to him. He also said he loved me so much. I was so happy and went to him that was how we started living together happily again.thanks to dr unity for the real spell and if you have any problem contact him he is honest.Here’s his contact Call/Whats-app him: 2348055361568 ,or Email him at: Unityspelltemple@gmail. com
Helen Fisher
|
February 23, 2020
husband left you for another woman? Do not cry anymore dr.unity is a true and real Psychics he brought back my husband to me" I am Helen Fisher from USA. I have been married for over 13 years, my husband left me for another woman and i wanted him back. I did everything within my reach to bring him back but all was in vain, I wanted him back so badly because of the love I had for him, I begged him with everything, I made promises but he refused. I explained my problem to my friend and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back , I had no choice than to try it. I messaged the spell caster called dr unity, and he assured me there was no problem and that everything will be okay before 11 hours. He cast the spell and surprisingly 11 hours later my husband called me. I was so surprised, I answered the call and all he said was that he was so sorry for everything that had happened He wanted me to return to him. He also said he loved me so much. I was so happy and went to him that was how we started living together happily again.thanks to dr unity for the real spell and if you have any problem contact him he is honest.Here’s his contact Call/Whats-app him: 2348055361568 ,or Email him at: Unityspelltemple@gmail. com
Helen Fisher
|
February 23, 2020
husband left you for another woman? Do not cry anymore dr.unity is a true and real Psychics he brought back my husband to me" I am Helen Fisher from USA. I have been married for over 13 years, my husband left me for another woman and i wanted him back. I did everything within my reach to bring him back but all was in vain, I wanted him back so badly because of the love I had for him, I begged him with everything, I made promises but he refused. I explained my problem to my friend and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back , I had no choice than to try it. I messaged the spell caster called dr unity, and he assured me there was no problem and that everything will be okay before 11 hours. He cast the spell and surprisingly 11 hours later my husband called me. I was so surprised, I answered the call and all he said was that he was so sorry for everything that had happened He wanted me to return to him. He also said he loved me so much. I was so happy and went to him that was how we started living together happily again.thanks to dr unity for the real spell and if you have any problem contact him he is honest.Here’s his contact Call/Whats-app him: 2348055361568 ,or Email him at: Unityspelltemple@gmail. com
Andre Douglas
|
February 22, 2020
Hello everyone, My name is Andre Douglas, my hangout email is andrecamilodouglas@gmail.com.

I don't know the reason why some people are finding it difficult to believe that there is a cure for hiv. My name is Andre Douglas, i have been hiv since past three years with my girlfriend, but today i am happy that i am HIV negative with the help of the herbal medicine of Dr O.water, the great healer. I was browsing the internet searching for help when i came across a testimony shared by someone on how Dr O.water cured him of hiv. I have always believed that there is solution to all problem. I am in Bedum, Netherlands but I tried my best to make sure i spoke to Dr O.water because i was so much in need of getting his treatment. Fortunately for me, i got the medicine and used it as instructed. Dr O.water brought a smile to my face with his herbal medicine. I am so much happy today that we have someone like this great healer out there. So my people, kindly contact this healer on his email: DRWATERHIVCURECENTRE@GMAIL.COM or whatsapp: 002349050205019.

He can also cure Herpes, Hepatitis B,Hepatitis C, HPV, Diabetes, Cancer, Asthma and more
Andre Douglas
|
February 22, 2020
Hello everyone, My name is Andre Douglas, my hangout email is andrecamilodouglas@gmail.com.

I don't know the reason why some people are finding it difficult to believe that there is a cure for hiv. My name is Andre Douglas, i have been hiv since past three years with my girlfriend, but today i am happy that i am HIV negative with the help of the herbal medicine of Dr O.water, the great healer. I was browsing the internet searching for help when i came across a testimony shared by someone on how Dr O.water cured him of hiv. I have always believed that there is solution to all problem. I am in Bedum, Netherlands but I tried my best to make sure i spoke to Dr O.water because i was so much in need of getting his treatment. Fortunately for me, i got the medicine and used it as instructed. Dr O.water brought a smile to my face with his herbal medicine. I am so much happy today that we have someone like this great healer out there. So my people, kindly contact this healer on his email: DRWATERHIVCURECENTRE@GMAIL.COM or whatsapp: 002349050205019.

He can also cure Herpes, Hepatitis B,Hepatitis C, HPV, Diabetes, Cancer, Asthma and more
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