Shore Club: Let the football season begin
by Mariko
Published - 08/29/12 - 03:02 PM | 8920 views | 0 0 comments | 6 6 recommendations | email to a friend | print
The Pacific Beach Shore Club is the perfect spot to catch Chargers action this season or just about any NFL matchups. For college football fans, the venue is a home bar for Navy and the Wisconsin Badgers.                                                             Photos by Mariko Lamb I Beach & Bay Press
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The summer might be nearing an end, but excitement is mounting as football fans across San Diego fine-tune their fantasy football lineups, spit a little friendly trash talk to rival teams and feel a sense of childlike giddiness that tends to coincide with the start of football season.

For those who still want to cling to that summer atmosphere while also kicking off the football season right, visit Pacific Beach Shore Club to take advantage of the restaurant-bar’s endless lineup of high-definition big screens, as well as a stunning panoramic vista of the Pacific to enjoy during commercial breaks.

“We have TVs in every corner with every package you can have for football,” said owner Billy Ramirez. “For Sunday football, it’s great because we try to put on every game. It may not be on every TV, but we’ll have a TV that is designated for each game that’s on.”

And with the bar just steps away from the sand, guests can take a dip in the big blue between games to cool off or simply enjoy the beachfront vantage point from the bar’s oversize west-facing windows.

To accompany the sunny coastal view, Chargers regalia — like signed jerseys and bolt-laden flags — line the wooden walls along with some Wisconsin Badgers and Navy football gear dotted here and there.

“We are definitely a Chargers bar. We get a lot of fans coming in for the Chargers games. Especially for the away games, we’re packed,” Ramirez said. “We play the Chargers songs when they score, we turn the music on during the commercial breaks, and you’re watching football right at the beach.”

During home games, you can find Ramirez — a diehard Chargers fan — tailgating in the parking lot at the Chargers stadium alongside a 20-foot long Winnebago entirely wrapped in Chargers logos.

“We do a big barbeque out there, invite our family and friends, and give away a thousand free tacos,” he said. “It’s a complete setup, we’ve got two big tents, chairs, speakers outside, three flat screen TVs and a big barbeque grill going on the side. It’s very hard to miss.”

Back at the bar, Shore Club offers deals on food and drinks during every game, including $4 Bud Light drafts, vodka-Red Bull slushies, massive nacho platters or two-for-one burger specials on Thursday nights.

Even after the game is over, the lively atmosphere at Shore Club continues. To top off a great game, fans still at the bar after the game might even get the rare opportunity to congratulate some of the players in person.

“We have quite a few Chargers players in and out of here all the time, and they bring a lot of their friends in who are Chargers fans, too,” said Ramirez. “Especially if it’s a home game. We have a lot of Chargers play the game, and they want to blow off some steam and come hang out for a while.”

Although Ramirez himself is a steadfast Chargers fan, he and his staff at Shore Club welcome fans of all football teams to join them and cheer on their favorite team.

“San Diego is such a melting pot of people, and that goes for our staff too. We’ve got people from back East, from the Midwest, and everyone has a different team, so it’s pretty fun around here,” he said. “We’re accommodating for anyone who wants to come in and watch their team play.”

At any point during football season, expect to hear cheers from small groups of fans emanating from any pocket of the bar’s two expansive rooms, highlighting just how many different teams’ fans come to share their love for the sport over great food, refreshing drinks and a striking San Diego seascape to boot.

“You’re watching football on the beach, and we’re about as close as you get,” said Ramirez. “There’s not many places you can do that.”

To kick off the Chargers season and Monday Night Football, visit Pacific Beach Shore Club, located at 4343 Ocean Blvd., at 7:15 p.m. on Sept. 10 as the Chargers take on the Oakland Raiders. For more information, visit or call

(858) 272-7873.

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