New PB Farmers Market to fill needs every Tuesday
by Lee Cornell
Jul 06, 2011 | 3559 views | 0 0 comments | 9 9 recommendations | email to a friend | print
Catt White is the market developer and manager for the new Tuesday farmers market in Pacific Beach. She said the latest addition gives residents and neighbors another option to find fresh foods and entertainment in a social setting.                      Photo by Paul Hansen I Beach & Bay Press
Catt White is the market developer and manager for the new Tuesday farmers market in Pacific Beach. She said the latest addition gives residents and neighbors another option to find fresh foods and entertainment in a social setting. Photo by Paul Hansen I Beach & Bay Press
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Joseph DiFrancisco, left, tastes and buys strawberries from Mishella, of JR Organics, during the debut Pacific Beach Tuesday Farmers Market on July 5.	Photo by Paul Hansen I Beach & Bay Press
Joseph DiFrancisco, left, tastes and buys strawberries from Mishella, of JR Organics, during the debut Pacific Beach Tuesday Farmers Market on July 5. Photo by Paul Hansen I Beach & Bay Press
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Pacific Beach is now home to a second weekly farmers market.

“You’ll be able to come out and see lots of farmers, other food vendors and some live music,” said Catt White, market developer and manager for the Pacific Beach Tuesday Farmers’ Market. “We also have bread, coffee beans, cheese, jams, granola, fish, meat and much more.”

The market, launched July 5, will run every Tuesday from 2 to 6:30 p.m. along Bayard Street, between Garnet Avenue and Hornblend Street. Home Bank, which is a founding sponsor of the Tuesday market, will also be donating part of its parking lot to the event.

Pacific Beach has been home to a farmers market on Saturday mornings for years, but White said the Tuesday market will fill some different needs.

“There are a lot of people in PB who are not necessarily nine-to-fivers, so I think some of them are floating around on the weekdays looking for a place to get their groceries and meet their neighbors,” White said.

Besides providing essentials like fresh food, the market adds another reason for people to get out, socialize and hopefully spend some money. More than 20 local businesses will be represented at the market and a total of 45-55 vendors will set up shop every week, bringing a new buzz to the area. White said she expects somewhere around 2,000 people on a regular basis.

“Originally, the idea was we would just do it in the summer, but judging by the level of excitement we’ve gotten, we think it justifies being a year-round market,” White said.

The Pacific Beach Tuesday Farmers Market also serves as an opportunity for local artists to put their work on display.

There are estimated to be more than 50 farmers markets in San Diego and White already has plenty of experience coordinating them. She manages the North Park and Little Italy farmers markets. She said each market has its own unique feel and she expects the same for her latest project.

White said that while the Tuesday market won’t have quite the same intoxicating and bustling feel as the well-known farmers market in Ocean Beach on Wednesdays, it also won’t be as low-key and laid back as the Saturday morning market at the promenade. White thinks the newest farmers market to hit San Diego will have a very family-oriented vibe.

For more information, visit www.pacificbeachmarket.com.
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