Insomnia Cookies brings late night sweetness to Pacific Beach
Published - 12/10/18 - 01:58 PM | 4133 views | 0 0 comments | 67 67 recommendations | email to a friend | print
The shop offers cookies, warm brownies, à la modes, and cookiewiches with ice cream in the middle.
The shop offers cookies, warm brownies, à la modes, and cookiewiches with ice cream in the middle.
Pacific Beach just got a whole lot sweeter.

Insomnia Cookies, known for its warm, delicious cookies, opened their second California location Dec. 6 at 1007 Garnet Ave. next to San Diego Athletics.

In honor of its Pacific Beach grand opening, Insomnia is offering free cookies to all customers presenting a coupon in their new store its first five days of business through Dec. 11.

Insomnia’s marketing manager, Megan Croswell, said the firm’s name is derived from its creator, Seth Berkowitz. Berkowitz was a University of Pennsylvania student in Philadelphia who, in 2003, began baking and delivering cookies from a dorm room to students on campus late nights. From there, the business concept of cookie delivery grew, and the first retail store opened in 2004 in Syracuse, NY.

“We’re open till 3 a.m.,” said Croswell. “The cookies are served warm and the ice cream is served cold. That’s what sets us apart. We make sure we have standards in place to make sure everything is delivered fresh, warm or cold.”  

Added Croswell: “We also have other options. We have warm brownies, à la modes, cookiewiches with ice cream in the middle, etc. We also do different limited-time options through the year for events and holidays.”

“We are hoping to expand more in San Diego,” said Insomnia’s marketing development manager, Catharine Gatlin. 

Insomnia Cookies sells 12 varieties of cookies, as well as cookie cakes and brownies with candy toppings. Milk is also available with every order with ice cream offered at most locations.

Insomnia Cookies delivers cookies warm out of the oven and straight to their customer’s door all day. Whether a customer needs cookies for a meeting, a mid-day pick me up or to fulfill a late-night craving, Insomnia will deliver. 

The San Diego bakery is open every day until 3 a.m., with delivery beginning at 10 a.m. on weekdays, noon on weekends.

San Diego locations serve popular cookie flavors including Chocolate Chunk, Snickerdoodle, Chocolate Peanut Butter Cup and the S’mores Deluxe. Cold milk can also be added to any order. 

Insomnia Cookies also serves and delivers cookie cakes and brownies with toppings such as sprinkles and cookie dough.

With a nod toward the upcoming college and NFL playoffs, football “cakes” shaped as pigskins are available for a limited time for football watch and tailgate parties.

Based in New York City and headquartered in Philadelphia, Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries. Stores have since opened throughout the nation in Miami, Boston, Washington, Baltimore, Champaign, Chicago, St. Louis, Kansas City, Minneapolis, Morgantown, Pittsburgh, and San Marcos.

As of 2017, the cookie company had more than 100 locations nationwide. For more information or to order, visit 

Insomnia Cookies

Where: 1007 Garnet Ave.

Info:, (877) 632-6654
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