Everyday California, an eco-friendly, La Jolla Shores-based ocean adventures apparel shop, is marking its 10th year this November serving locals and visitors alike.
What started off as a small operation consisting of a few kayaks, an old pick-up truck, and a few guys running discounted adventure tours has grown into a major operation with more than 100 yearly seasonal employees and merchandise sold nationally. Everyday California takes 75,000 people out on the water annually.
"Looking back over the years we’ve definitely had our share of challenges, 2020 being no exception, but we always manage to get through it thanks to our loyal fans and team’s dedication to making fun happen,” said Everyday California co-founder Chris Lynch about he and business partner Mike Samer. “Although the future may seem uncertain, we are optimistic as we know people’s longing for travel and new experiences is something that will never falter.”
A decade ago, Everyday California took over permitting and the reins from OEX Diving and Kayak at 2261 Avenida De La Playa along the Shores commercial strip.
“That’s how I ended up in the business,” said Lynch, who started as a kayak guide in the rental and ocean apparel business while still in school.
Lynch said COVID caused a paradigm shift in Everyday California’s business model.
“It’s been a bit of a roller coaster for us as it has been for everybody,” he said. “When we shut down on March 17, our business in January and February had been up 100%, and we were looking forward to our 10th year, having launched surf camps for the first time.”
Added Lynch: “COVID actually was a bit of a blessing because we had to switch our apparel business to our online store and Facebook. Our online sales increased 700%.”
Of the impact of COVID on business, Lynch noted: “What’s better than to be outside in the sun? We had many talks with the City, lifeguards and City real estate assets, and we were able to start renting out kayaks again in the middle of May. We were able to operate on a somewhat normal schedule because our business is so much outside.”
Everyday California highlights during the past decade include launching a successful apparel and accessories line to accompany kayak tour offerings, being named one of Inc. 5000’s Fastest Growing Companies, partnering with Resident Brewing to launch a beer collaboration, partnering with GreenWave to support sustainable 3D ocean farming, obtaining a surf permit for the first time, allowing the company to offer expanded services including surf lessons and surf schools, expanding their charitable efforts by partnering with Food Forward, an organization working to fight hunger and prevent food waste, and partnering with Surfrider Foundation to become the official beach clean-up hub for La Jolla in lieu of Surfrider’s usual beach clean-up events, which have been on hold due to the pandemic.
"We are eternally grateful to our customers for their support over the years,” said Everyday California co-founder Mike Samer. “We look forward to many more years of adventures showcasing and preserving the beautiful coastline of San Diego.”
“We want to thank the La Jolla community for dealing with us for 10 years,” said Lynch joking, “It’s always tough when you’ve got to deal with two young entrepreneurs running around with dirty wet suits and sandy trunks.”
Where: 2261 Avenida de la Playa.
Tours: Start as early as 9:20 a.m. All kayak tours take you through the La Jolla Ecological Reserve to explore the seven La Jolla Sea Caves just north of La Jolla Cove.