COLUMN - Paths to power and experiences during the publicity book tour
by NATASHA JOSEFOWITZ
Published - 02/07/21 - 07:30 AM | 2078 views | 0 0 comments | 25 25 recommendations | email to a friend | print
Natasha Josefowitz
Natasha Josefowitz
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My book, “Paths to Power: A Woman’s Guide from First Job to Top Executive” was on the bestseller list. In the 1980s, publishers would arrange book tours for their authors. It was grueling. I would take a plane to a city where I would be met by an escort to take me to a hotel, or, more often, she would take me straight to the TV or radio station where I would be interviewed. Then several publicity stops would follow where I would sometimes get an hour or sometimes just a few minutes, enough to tout my book. There was always an evening event.

My next day would start with a 6 a.m. newscast, followed by additional interviews running from morning to late afternoon. My escort would drive me from place to place with interview details arranged beforehand. After the last evening interview, she would take me to the airport. I boarded a plane for the next city, where I would be met by another escort who drove me to my hotel. This worked well when the cities were located close to one another, such as one day in Providence, Rhode Island, and the following day in New York City or a day in Washington, D.C. and the next day in Toronto, Canada. Other times I would fly back to San Diego, teach on Tuesday and Thursday, and fly off to Cincinnati or Boston or Chicago for the day.

Not everything went smoothly. Towards the end of one of my tours, I woke up in my hotel room and looked out the window. I was in Phoenix, Arizona, or so I thought, looking at a large body of water. I called the front desk and asked about the water outside my window; it was San Francisco Bay. Obviously I was very exhausted.

Even after the book tour was over, my publisher continued to book me at local events. One of the more rewarding experiences was being a weekly guest on Sun Up San Diego. The show host, Kathi Diamant, was my interviewer; we became good friends. I was called their poet-philosopher in residence. I often used the materials that I was teaching in my management classes at San Diego State University. In addition, I did a lot of radio shows; these were called “bathrobe interviews” since I could be home in a bathrobe. For many years, I appeared as a weekly guest on PBS Radio as well as NPR’s All Things Considered.

I enjoyed these opportunities, especially when there was time for questions. They mostly centered around juggling work and family, discrimination in the workplace, and unfairness in promotions (often given to less-qualified males). Meanwhile, I continued to teach and write. I received a grant from the Navy to study the personnel at the local naval base. I interviewed people from different countries with their spouses. Out of this research, my book, You’re The Boss: Managing Diversity with Understanding and Effectiveness was published by Warner Books in 1985.

A challenging experience was being hired by Ray Blair, the then-manager of the City of San Diego, to run workshops on sexual harassment. I became their expert for three years, produced a video, and wrote a manual entitled Sex and Power. The American Management Association then hired me to run these sexual harassment workshops in many parts of the country.

In 1988, I co-authored “Fitting In: How to Get a Good Start in Your New Job” with my husband, Herman Gadon. I also had several books of poetry published by Blue Mountain Arts. Upon retiring in 2005, I wrote “Retirement: The Next Great Adventure.” Then after Herman died in 2009, “Living Without the One You Cannot Live Without” was released.

One of my greatest pleasures today is being a columnist. This allows me to write about ideas I am mulling over and researching. I have been writing a weekly column since 1985, first for the San Diego Business Journal, followed by the San Diego Daily Transcript, then syndicated with Copley News, then on to the La Jolla Light, and now with the La Jolla Village News, which publishes every other week. This makes over 1,000 columns written to date. What is fun for me is being published in a local paper. Often people stop me in restaurants or email me and mention reading my columns. I like getting comments, which are mostly positive, but not always. I actually appreciate negative feedback, because it usually has some truth to it for me to learn from.

Natasha Josefowitz is the author of 21 books. She currently resides at White Sands Retirement Community in La Jolla. Copyright © 2021. Natasha Josefowitz. All rights reserved.
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