Jersey Mike’s Subs shop opens, helps nonprofit group in a pickle
by SEBASTIAN RUIZ
Feb 23, 2010 | 1744 views | 0 0 comments | 11 11 recommendations | email to a friend | print
Jersey Mike’s Subs opened its third and newest location earlier this month in the Midway area, raising about $1,200 in the process to benefit the Miracle League of San Diego.

Partners Cathy Brown and Steve Leonard own and operate the shop at 2670 Rosecrans St., in addition to stores in Mission Valley and Mira Mesa, which they opened last year.

Part of the Jersey Mike’s corporate culture is to help local charities, according to the new owners.

“That’s what we do,” Brown said. “We give back.”

Relatively new to California, the sub shop chain is made up of about 43 stores spread around the state, Brown said. The stores sell East Coast-style subs which, according to Brown, include using olive oil and red wine vinegar instead of mustard and mayonnaise.

The business partners rely on the popularity of the chain and goodwill toward the community to see them through tough economic times. They also cut costs by sharing administrative costs between the two. And with three stores opening within the last year, that formula may prove profitable.

“It’s extremely scary,” Brown said. “And we’re not at the point where we can afford other people to help us yet.”

The campaign by Brown and Leonard will help, said Miracle League officials.

“Realistically, that [$1,200] would pay for scholarships for about 25 players who can’t afford to pay for their registration in the Miracle League this season,” said Dan Engel, Miracle League of San Diego co-founder and president. The nonprofit organization provides resources for physically and mentally disabled children to play baseball.

Engel said the league is always looking for volunteers throughout the season to help with the games. The league has two seasons this year with about 175 players spread over 12 teams.

The Jersey Mike’s Subs will also provide about 300 sandwiches for the Miracle League’s opening day at San Dieguito Park in Del Mar on Saturday, March 13.
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