Sunshine Daydreams clothing boutique in Ocean Beach continues to cater to those with a nostalgic hankering for the hippie-era 1960s.

“We’ve been here for 24 years and it was originally started by my mother-in-law with two spots at the OB swap meet, and she sold there for many years,” said Casie O’Donnell (above), co-owner along with husband Rio of the family-owned and operated business, named for a Grateful Dead song, at 4979 Newport Ave.

O’Donnell noted her mother-in-law, now semi-retired, wanted a storefront and let the Woods family, who owned the building, know she was interested in a retail space in it. “Lo and behold two months later it did open,” O’Donnell said. Of her boutique’s ambiance, she noted: “We like to take you back in time here. We’re true Obecians. We like to keep the OB spirit.”

O’Donnell noted her husband Rio grew up in OB and went to OB Elementary all the way through Point Loma High. “We’re local to Ocean Beach and we want to keep it that way,” she said.

O’Donnell’s website, sunshinedaydreamsob.com, states their women’s, men’s and children’s boutique provides “The widest and best selections of hippie and boho clothing. We are passionate about our products and only buy from fair trade vendors. Additionally, the majority of our products are handmade, hand-dyed, and therefore, no two will ever be alike.”

O’Donnell said Sunshine Daydreams carries clothing for all seasons including handling festival and concert gear. She added they sell to both the local market and the tourist trade. “Most of our stuff here is fair trade out of Thailand, Nepal, and India: That’s our niche,” O’Donnell said. “We just like to make everybody happy, keep the vibe light.”

Sunshine Daydreams also carries locally crafted posters, incense, and other art along with anything and everything Grateful Dead. O’Donnell said her mom used to bring her in there when she was a kid. She added their clientele is “generational,” with people, who used to come in and shop when they were in high school, returning now with their families to continue to shop as adults.

Touring her shop, one sees plenty of tie-dye items, boho hippie-style clothing, and lots and lots of color. “We don’t do plain around her,” joked O’Donnell noting, “We like to have fun with everything that we buy. Eclectic, that’s our thing. Everything is handmade in fair trade.”

Do you cater to Deadheads? “Absolutely,” responded Casie. “We have people come down here from Los Angeles and Santa Barbara. They see us online.”

Are there trends in nostalgic clothing? Replied O’Donnell: “It changes from season to season because we go from winter to summer. I sell loads of men’s and women’s pants. She added they also sell lots of dresses, shorts, rope sandals, and Native American dreamcatchers, as well as plenty of chimes, backpacks, hats, and purses.

“We love anything bell bottom if we can get it,” noted O’Donnell adding, “They never went out of style in here. But everybody’s wearing them again.”

Being a boutique owner is a “blast,” said O’Donnell adding. “We have amazing customers I get to talk to all day long, which makes it fun.”

Of Sunshine’s clothing preferences, O’Donnell concluded, “We just try to find something different.”

SUNSHINE DAYDREAMS

Where: 4979 Newport Ave.

Contact: 619-225-0708.

Hours: Open daily from 11 a.m. to 7 p.m.