Blenders, a Pacific Beach sunglass and eyewear store known for promoting contemporary trendy shades worn by celebrities, has kicked off a new eyewear collaboration with San Diego State University.
With a storefront at 4683 Cass St., Blenders Eyewear, part of Safilo Group, has announced a collaboration with the Aztec Link, a collective dedicated to helping San Diego State University student-athletes pursue name, image, and likeness (NIL) opportunities. Through this initiative, Blenders Eyewear will unveil ‘BE THE A1PHA,’ a limited-edition sunglasses design that will support SDSU football student-athletes.
With only 5,000 pairs available, these exclusive sunglasses pay tribute to the team’s vibrant energy with its bold black and red design set in the iconic Meister x2 silhouette. Available now for pre-order, Blenders Eyewear has committed to contributing $100,000 to Aztec Link, ensuring that every purchase not only celebrates SDSU Athletics but also makes a significant impact.
“As an SDSU grad, giving back to the place that sparked my hustle hits home,” said Chase Fisher, Blenders’ founder/CEO. “Supporting our student-athletes isn’t just about paying it forward — it’s about fueling the future leaders who live and breathe that Aztec grit, on and off the field.”
“This collaboration took tremendous coordination,” said Aztec Link’s founder and head volunteer JR Tolver. “We are grateful to have the support of Blenders as we strive to provide unprecedented NIL opportunities to student-athletes at San Diego State.”
“The ‘BE THE A1PHA’ sunglasses are more than just eyewear, they’re a symbol of our team’s spirit, resilience, and collective drive to excel,” said Sean Lewis, SDSU head football coach. “We are incredibly grateful to Blenders Eyewear for their unwavering commitment to our program. This initiative supports our team and instills a sense of belonging and motivation that will resonate far beyond the stadium.”
Blenders Eyewear was founded in 2012 by Fisher. Blenders produce many men’s and women’s sunglasses and snow goggles. Driven by a company-wide motto of “life in forward motion,” its products are predicated upon a bold aesthetic emphasizing progressive colorways aimed at active and lifestyle enthusiasts.
Aztec Link is a name, image, and likeness collective dedicated to partnering San Diego State University student-athletes with businesses for promotional and endorsement opportunities. The organization also serves as a path to provide fans with meaningful connections to their favorite teams and players. Fully run by volunteers, Aztec Link takes a multifaceted “brands and fans” approach to supporting student-athletes with NIL opportunities, engaging a robust network of subscribers and business partners to elevate the depth and breadth of opportunities for student-athletes.
For more information, visit AztecLink.com or follow @azteclink_nil on Instagram and X and @azteclinknil on Facebook.
The ‘BE THE A1PHA‘ sunglasses are available for pre-order for $79 on Blenders Eyewear’s website with a ship date of Sunday, Sept. 15. For more information on Blenders Eyewear, visit BlendersEyewear.com, and follow @Blenders on Instagram and @BlendersEyewear.
