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SDNews.com
Home Peninsula Beacon - Features

Bluebird Play a new indoor play space and bookstore in OB

Dave Schwab by Dave Schwab
April 18, 2025
in Peninsula Beacon - Features, Peninsula Beacon - Top Stories, SDNews - Features, SDNews - News
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bluebird play co owner amanda klein next to a storybook mural in their children's bookstore.
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bluebird play co owner amanda klein next to a storybook mural in their children's bookstore.

Storybook is the only way to describe Bluebird Play.

Which isn’t surprising since the educational background of one of its co-owners, Amanda Klein, along with her husband Dan, is in children’s theater.

The relatively new indoor play space and bookstore at 4993 Niagara Ave. above OB Noodle House Bar 1502, has been stretching imaginations in Ocean Beach since January.

The new play space is something right out of Alice in Wonderland. In fact, one of the whimsical play structures in Bluebird is actually drawn from the famed children’s book “Alice’s Adventures in Wonderland” (1865), one of the most popular works of English language fiction.

Klein’s college undergrad degree was in directing, and she spent eight years in the Los Angeles area teaching elementary school theater as well as in Boston, where she went to grad school.

Described on the company’s website, bluebirdplay.com, as “Inspired by literature and designed to stir the imagination, the new hybrid business is exactly that: A dream come true for owners and patrons alike.”

“These are sets all based on different classic works of children’s literature,” said Amanda Klein of her play structures. “Each one is inspired by a story. I designed them with a children’s furniture designer who built them and shipped them out here.”

2 bluebirdExplaining the impetus for starting a child-oriented business, Klein, who has three young children, stated: “There didn’t feel like there was a lot in Ocean Beach that was kid-centric. There aren’t a ton of playgrounds right here. So, I just wanted a small, indoor space. When we got here, we thought we wanted to do something fun, creative, and inspiring for kids that nurtures their imagination and love of literature.”

Klein said they wanted their new facility to be easily accessible for parents, so right now they are offering day passes. She noted parents need to be with their kids in Bluebird’s space most of the time. But she added Bluebird is starting to offer a couple of drop-off events, like a date night event for parents later this April, where they can drop their children off to play and return.

“Usually we do child- and caregiver-sessions,” noted Klein. “Sometimes we do group play dates for different mom’s groups in the area. But usually it’s families that come in. We want to be flexible and offer programming at convenient times.”

Klein added that Bluebird is not licensed as a daycare facility. She described their hybrid facility as being “child-centered, child-driven play where they just get to explore the space. We do offer events – a lot of themed story times for dates like Easter and Earth Day.”

Bluebird’s bookstore is in front of their play space area. Klein said they partner with a different local nonprofit every month, donating a portion of the sales from their featured books to that organization. She added that this month, Bluebird is donating to Cans4Books, a nonprofit whose mission is to provide free and accessible children’s books throughout San Diego via community recycling.

Klein encourages the public to drop in and check out what Bluebird is all about. “The community reaction has been pretty positive,” she related, pointing out, “A lot of people don’t know we’re here yet.”

Describing the experience of running a child-oriented business, Klein said: “It’s been a fun family venture, and it’s a positive environment. The most fun is just being able to be here every day and seeing the kids’ faces when they walk in; they’re jaws drop, their eyes light up seeing all these beautiful murals we have.”

Concluded Klein: “We want to be able to stay and provide services to local families.”

BLUEBIRD PLAY

Where: 4993 Niagara Ave., #200, above OB Noodle House Bar 1502.

Info: hellobluebirdplay.com, 619-354-0204.

Tags: Bluebird PlayOcean Beach
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Dave Schwab

Dave Schwab

Reporter Dave "Schwabie" Schwab, 67, is a native of Joliet, Ill. in the suburbs of Chicago and is a graduate of Michigan State University. He has been a journalist in San Diego since arriving here in 1982. His hobbies include watching movies, listening to music, hiking, reading, following sports and spending time with friends.

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