Leading up to the year-end holidays, Discover Pacific Beach is hosting its annual Decorate Your Wreath program, offering local businesses the chance to promote themselves with a wreath placed on Crystal Pier for a $50 entry fee.

The wreath program began Nov. 1 with a Nov. 17 registration deadline. Wreaths are now available at Discover PB’s office at 1503 Garnet Ave. Wreaths will be displayed on the pier from Dec. 1 to Jan. 1. The wreath drop-off deadline is Nov. 24 with pier placement on Nov. 30.

This year’s theme for the wreath decorating is “Ugly Holiday Sweater.”

Discover PB, the local business improvement district, has over 1,400 member businesses. Discover PB’s goal is to revitalize and promote the Pacific Beach community, both physically and economically.

Why participate?

– Exposure: Decorate a wreath with your business in mind and showcase your creativity to a wide audience. Crystal Pier is a popular destination for locals and tourists.

– Community involvement: Become a part of a heartwarming community tradition that spreads joy and cheer during the holiday season.

– Branding opportunity: Put your business in the spotlight and make a memorable impact. A wreath with your unique spin on the “Ugly Holiday Sweater” theme is sure to be a conversation starter.

– Supporting a great cause: All of the proceeds will be funneled back into the community through Discover PB’s annual programming focused on improvement projects to keep Pacific Beach the vibrant, beautiful community that thousands of locals and visitors know and love.

How to participate?

– Register your business for the Holiday Wreath Decoration by Nov. 17.

– Create an eye-catching wreath that embodies the “Ugly Holiday Sweater” theme. Get as creative and festive as you’d like. For more information, visit pacificbeach.org.