The second annual BirdStock Music Festival & Holiday Artisan Market will be held all along La Jolla Boulevard in Bird Rock on Saturday, Dec. 9 from 10 a.m. to 7:30 p.m.

The event will include local bands and artists, kids activities, merchant raffles, pet adoptions, sidewalk sales, mini golf, a beer garden, and dance performances.

BirdStock started years ago at Bird Rock Elementary before being discontinued for several years. It was revived last year in a brand-new format.

“The Bird Rock Community Council started it and used to do it at Bird Rock Elementary where it was out of the way of the merchants,” said Arianna Opsvig, festival co-chair. “But they stopped having it up there. Now we’re doing it back on La Jolla Boulevard, partly to bring business to the boulevard.”

Opsvig said last year was the first year BirdStock was brought back for a threefold purpose: As a fundraiser for Bird Rock Elementary, to bring business back to the boulevard, and as a community event bringing the neighborhood and surrounding areas together for a family-friendly day.

“We’re going to have live music all day long with all local bands on a big stage at Bird Rock Surf Shop,” said Opsvig. “We’ll also have local artisans with booths up and down the boulevard for the blocks between Camino De La Costa and Midway Street.”

BirdStock 2023 will also feature acoustic musicians playing on the streets up and down the boulevard and on a smaller acoustic stage. There will be a complete kids zone with bouncy houses, face painting, and balloons. Festivities are to include pet adoptions.

“We’ll have a raffle with a lot of great prizes,” noted Opsvig adding, “It’s a huge day for the community with something for everybody, and it’s entirely free, though there will be things to purchase if you so wish.”

Several local establishments will be serving wine, cocktails, and beer throughout the day.

The main stage line-up at Bird Rock Surf Shop at 5909 La Jolla Blvd.:

10 a.m. – Mark Fisher

11:30 a.m. – Peach Cooler

1 p.m. – Sandcasters

2:30 p.m. – Bird Rockers

4 p.m. Sea Poodle

5:20 p.m. – Rosedale

6:45 p.m. – The Voices

Also featuring DJ sets by Johnny Varsity