In an effort to revive La Jolla’s annual fireworks show, La Jollan Adam Harris sent distress signals through sites such as Facebook and Twitter, asking residents to step up and donate to the iconic event. “I assumed that [one of the local committees] were writing the checks,” Harris said. But he soon found out that La Jollan George Hauer and various sponsors spent large amounts of cash on the show each year. Then, on June 1, Hauer announced he could not continue supporting the event. “The rising costs of permits and other city fees, like police and parking enforcement, have brought the overall cost of staging the annual event to about $27,000,” Hauer said in a press release. Hauer, owner of George’s at the Cove restaurant, began sponsoring the show in the mid-1980s. “It was a tough decision, but this year, it just didn’t make smart business sense for us,” Hauer said. When Harris read Hauer’s statements and realized citizens put on the show, he contacted Hauer, making a deal with him. “George said if you could raise $20,000 by Tuesday night, [the show can continue],” Harris said. “Over the week, we reached out to 150,000 people through Facebook and Twitter.” According to Harris, about one dozen families worked to raise more than $15,000 as of last Monday morning. Harris then reached his goal ahead of schedule. Many La Jolla businesses donated to the fireworks, Harris said. “I think this will kick-start a nonprofit foundation for the fireworks or a fireworks foundation,” he said. The web site still welcomes donations, which will be used for this or future years. See www.savelajollafireworks.com.