Tacos El Franc, one of Tijuana’s most iconic and acclaimed taquerias, is opening its first U.S. location at Westfield Plaza Bonita in May, marking a monumental milestone for the Baja-born brand as it brings its signature flavor and tradition north of the border.

Originally founded as a street cart by Javier Valadez in 1974, Tacos El Franc opened its location in Tijuana in 1996. Since then, Tacos El Franc has become a cultural landmark, earning accolades from the Michelin Guide and a feature on Netflix’s “Taco Chronicles.”

Known for its award-winning adobada, sizzling carne asada, real avocado, and fiercely loyal following, the taqueria now draws thousands of guests weekly to its flagship location in Tijuana and is poised to do the same in National City.

“There’s a part of Mexico that hasn’t yet been shared with the U.S.,” says Roberto Kelly, co-owner of Tacos El Franc USA. “The flavor and quality of authentic Tijuana tacos haven’t truly been experienced here. We’re here to change that, and it’s a huge responsibility to do it right.”

Kelly, who first dined at Tacos El Franc as a teenager, spent over two decades earning the trust of Valadez and his family. Now, with their full support and partnership — and in partnership with restauranteur Salvador Lombroso — the team is launching what is expected to be the first of several U.S. locations.

Every element of the new restaurant is designed to emulate the Tijuana original — from the exact same recipes and top-tier ingredients to the master taquero behind the charcoal grill. Guests will enjoy a full-service taqueria experience with counter seating, traditional tables, high-tops, and a cheve-bar pouring Mexican beer, micheladas, and clamatos.

“When we start seeing familiar faces return week after week, like we do in Tijuana, that’s when we’ll know we’ve made it,” says Kelly. “Our pride and joy is in the quality and taste of our tacos, and we can’t wait to share that with San Diego.”

Tacos El Franc is located at Westfield Plaza Bonita, 3030 Plaza Bonita Road, Space 1108, National City. For updates and more information, visit tacoselfrancusa.com and follow along on Instagram at @tacoselfrancusa.

ABOUT TACOS EL FRANC

Founded in 1996 in Tijuana, Tacos El Franc has grown into one of Baja California’s most beloved and acclaimed taquerias. Celebrated for its award-winning adobada, sizzling carne asada, and commitment to quality, Tacos El Franc has earned international acclaim with features in the Michelin Guide and on Netflix’s Taco Chronicles. Tacos El Franc remains dedicated to serving tacos made the right way — with honest ingredients, timeless recipes, and the same passion that first captured Tijuana’s heart.