Hey there! Are you tired of not seeing results from your marketing campaigns? Have you tried almost everything in the book and still feel defeated? Well, my friend, let me tell you about one of the best-kept secrets in marketing automation tools – Freshmarketer! Freshmarketer features are everything you’ve ever wanted and more. In this blog post, I’m going to give you a comprehensive guide on what Freshmarketer is and how its features can help transform your marketing campaigns.
What is a Freshmarketer?
For those who don’t know, Freshmarketer is an all-in-one conversion optimization suite by Freshworks Inc. It’s the ultimate tool for optimizing user experience, behavior tracking & personalization, where marketers get everything they need to wow their audience. From enabling real-time annotations over web pages to providing complex data visualization graphs, it’s got it all!
With various modules like heat maps and funnel optimizations specifically designed for e-commerce stores or SaaS businesses (rather than just being another CRM), it offers complete control over the whole user journey from acquisition channels to revenue bottom lines.
Now that we have established what Freshmarketer is all about let’s dive deeper into its different features.
1) Heatmaps:
Marketers often need an overview of which sections of our website visitors interact with actively. What do they click on? What do they hover over but don’t click? That’s where heatmaps come into play! Heatmaps using Freshmarker features allow marketers to see customer engagement activity levels on visual maps to optimize content according to them! They will cover everything from page counts to clicks recorded for purposes such as scoping out popular pages vs. unpopular ones at a simple glance without losing time drilling down specifics such as device type or browser preferences.
2) Funnel Analysis:
If your business strategy is to increase the leads from various channels, funnel analysis will be your key feature! It helps track user behavior, understands where they drop off in their journeys, and pinpoint areas needing immediate optimization. And above all, it allows you to make modifications in real time!
3) Forms:
Form forms are essential to ensure high conversion rates on a website or landing page. Freshmarketer features provide an excellent form editor that easily creates lead-generation forms with more than 50 different field types. The best part? You can create custom thank-you pages to offer users something valuable after they’ve filled out your forms.
4) A/B Testing:
With A/B testing, marketers can perform controlled experiments by testing two versions of a web page and comparing them against each other to determine which performs better. Freshmarketer includes drag-and-drop editors for creating these tests without requiring internal coding expertise.
5) Personalization:
Personalized marketing campaigns are highly effective in building brand loyalty and increasing sales as well as ROI. Segmentation based on parameters like geography or browsing activity provides means for laying out personalized content.
6) Session Replay
With session replay capabilities, you have a bird’s-eye view of how people interact with your online store by navigating every click, scroll, download, or everything else they do while visiting a webpage.
7) Surveys
The sky’s the limit when it comes to understanding customer demands! Using Freshmarketer surveys, there are no more guessing games when it comes to predicting what is demanded next – get firsthand insights by asking customers directly about their needs!
In summary, Freshmarketer has some of the most advanced marketing automation tools available right now! From heat maps and funnels to AB testing, there really is something here for every type of marketer struggling with bigger challenges modern-day enterprises face, such as generating revenue streams & digitalizing this process while ensuring better customer experiences. The best part? It’s 100% free, and the price reaches reasonable limits with excellent support service! So why not give Freshmarketer a test drive, see for yourself its benefits, and get ahead of your competition?
