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Launch party for Everyday California IPA’s comeback at OB Surf Lodge

Tech by Tech
May 8, 2018
in News, Peninsula Beacon
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Launch party for Everyday California IPA's comeback at OB Surf Lodge

San Diego’s Resident Brewing Co. recently announced it is bringing back its popular limited-run Everyday California IPA in May. Created in partnership with La Jolla-based ocean adventure and apparel company Everyday California, the California-inspired craft beer will become part of Resident’s permanent brews, starting this month. The companies will celebrate the launch with a beer release party from 5 to 8 p.m. on Friday, May 11 at OB Surf Lodge, 5083 Santa Monica Ave. 
Originally released in fall 2017, the medium bodied IPA was an instant hit, selling out within days. The beer was designed to embody the “California cool” lifestyle, bringing together tropical flavors resembling San Diego with hints of pine from Northern California.
“We were blown away by the awesome feedback we received from the San Diego community,” said Brendan Huffman, managing partner at Resident Brewing. “We knew we created something special and it felt great to see locals embrace it as much as they did. As we plan out our line, we’re proud to have the Everyday California IPA permanently join our family.”
The Everyday California IPA will be available at Resident Brewing inside the Local Downtown, (1065 4th Ave.), and restaurants in Ocean Beach, Pacific Beach and La Jolla, such as OB Surf Lodge, The Local PB, Bayside Landing, Shore Rider, Galaxy Taco, La Jolla Brewing Co. and select La Jolla area hotels, among other venues. 
The May 11 release party will be open to the public and will feature food and drink specials, including $5 biscuit sandwiches and $5 Everyday California IPA pints. There will be a beach cleanup beforehand from 4 to 5 p.m.
Tasting notes: Medium body with light malt backbone. Brewed with Eureka, Amarillo and Columbus hops which gives this ale a tropical fruit aroma with hints of pine and citrus.
“Seeing the Everyday California IPA enjoyed at key venues around town last year was pretty amazing,” said Christopher Lynch, co-founder and managing partner at Everyday California. “We couldn’t have asked for a better partner in bringing this beer to fruition, and we’re stoked to have this IPA become a permanent member of the Resident Brewing family.”
Known for offering a San Diego-cool, inviting and relaxed beer experience, Resident Brewing operates under the stewardship of award-winning brewer Robert Masterson and a carefully curated team of beer aficionados. Everyday California has become a leading adventure and apparel business since its inception in 2012, with local roots and an international presence. With a California-inspired apparel and footwear line, the company stays true to its mission of bringing the California spirit and sense of adventure to people across the globe. For more information, visit www.everydaycalifornia.com.

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