In July, Marla and Peter Ariza opened Naturale Hair Blows — the first all natural and organic blow-dry bar — located at 7932 Ivanhoe Ave. in La Jolla. The blow-dry bar concept skips the cut-and-color routine. Instead, clients choose from a hairstyle menu including a wash, dry and style in 30 minutes or less. The trend has become increasingly popular in Latin America and Europe. The Arizas, however, recognized the immense potential of a blow-dry bar in La Jolla. “We are so thrilled to be opening our first location in La Jolla,” said Marla Ariza. “My husband grew up in La Jolla and we have always wanted to bring a new and fresh concept to the community as the people of La Jolla are always so open to innovative ideas.” The salon offers a full-range of hairstyles for flat, affordable rates regardless of hair length. Styles are inspired by the natural elements — water, wind, earth and fire. For $30, clients can enjoy organic teas and beverages in a chic environment while stylists create hairstyles such as the “pure waterfall” and “sunset kissed” blowouts. The Arizas are dedicated to making everything about the salon as organic as possible. Building materials include chemical-free materials and recycled resin, and stylists use energy-saving Paul Mitchell wood grain-printed dryers and all-natural hair-care products for their signature professional blowouts. Naturale Hair Blows also offers make-up artistry in conjunction with the blowouts for events such as birthdays, girls’ nights out or weddings. For more information or to make an appointment with Naturale Hair Blows, visit www.naturalhair- blows.com or call (858) 456-1748. — Mariko Lamb