Now that I have a seven-week-old, I’m realizing how pricey children’s clothing is — and how quickly they outgrow them. A new mommy friend of mine (we seem to coagulate wherever we go) told me about Tula Ru — a children’s boutique in the heart of Pacific Beach. Tula Ru specializes in gently-used children’s clothing and new, unique toys. Not only are clothes sold at a discount, but there are adorable clothes that have been chosen based on condition and style. Tula Ru accepts upscale brands like Baby Gap, Lucky and True Religion, and nothing from the big stores. They also carry surf brands that those of us in San Diego long for: Hurley, Quicksilver and Volcom. Jennifer Haagenson of Pacific Beach enjoys bringing her daughter, Avery, to Tula Ru. “It’s so great having a store right around the corner that has such cute clothes for kids!” she said. “Plus, Tula Ru hosts fun events for families that bring the community together. It’s really a special place and I have fun meeting friends here.” You will want to be a kid again the second you walk in. The bright colors, jars full of confections and shabby chic décor evoke a feeling of Candy Land. The store has been decorated lovingly by Casey Brossard, the store’s owner. Casey and Damon Brossard opened the store in the spring of 2010. Their mission was to create a boutique-style store without the boutique price. When you walk into Tula Ru, its clear their goal was accomplished. From the pink chandeliers to the piles of vintage rag dolls, it’s a special shopping experience. Be sure to check out the unique selection of toys and gifts. The Sophie the Giraffe teether and Cherry Belli organic tummy soother are sure to be hits at any baby shower. Tula Ru also has a wonderful selection of children’s books, from classics like “Corduroy” and “Olivia,” to the unique “Good Night San Diego” and “My Surf Tricks.” Tula Ru also holds a variety of events at the store in the hope of bringing the community together. Visit their website or the store itself to join the mailing list and stay up-to-date on all the happenings. There will a children’s costume contest on Sunday, Oct. 30 from 2 to 4 p.m. with prizes, games and crafts. • Tula Ru 5005 Cass St. 858-272-5622/www.tula-ru.com