From one-of-a-kind vintage treasures and eclectic boutiques to pop culture collectibles and tabletop games, East Village boasts a thriving community of passionate entrepreneurs. As the small business season kicks off, it’s the ideal time to explore these local gems and discover something special for everyone on your holiday list. Shopping local not only supports the dreams and hard work of small business owners but also embraces the unique character and creativity that make East Village such a vibrant spot in town. Whether shopping for friends and family or treating yourself, the holiday season is the perfect opportunity to give back to the neighborhood while finding meaningful gifts that can’t be found anywhere else.

One-of-a-kind finds

There’s nothing quite like the joy of finding the perfect gift for loved ones, and East Village is filled with local businesses offering unique treasures ready to be discovered. If you’re looking to give the gift of coziness and charm, head to Altered Decor, a minority and women-owned business that prides itself on offering thoughtfully curated home décor. Owners Shelle and Kit Kat handpick an eclectic selection of reed diffusers, plants, candles, and other items designed to bring warmth and style into any home. For the style enthusiast on your list, Wotown is a must-visit that offers sustainable and rare fashion finds. This shop breathes new life into vintage clothing, carefully revamping and preserving top-tier finds to satisfy even the most discerning fashion icon. And if you’re shopping for a music lover, Normal Records is the place to go. Owned by Marine veteran Caleb Minnick, this record store remains humble and offers affordable prices for new and used records among other mixed media. Whether their taste leans toward hip hop or rock ‘n’ roll, Normal Records has an impressive selection of vinyl records, CDs, and tapes, perfect for any collector, no matter how niche their musical preferences may be.

Nostalgic finds for history buffs and collectors

Looking for an exceptional and nostalgic gift this holiday season? Two standout local shops offer the perfect finds for collectors and history enthusiasts alike. Harnessing the energy of all things pop culture, the California-based design house SUPER 7 has a plethora of lifestyle-oriented collectibles, toys, and swag from movies, games, comics, and TV shows dating back to the ’70s and earlier. If there’s a history guru on your shopping list this season, look no further than Fubar, East Village’s go-to spot for all things related to tabletop wargaming. Owned by Andrew Sadera, Fubar is fueled by a fascination for World War II history and the wargaming community, offering a wide range of 3D printed and painted miniatures, battle boards, and figurines to further elevate this epic hobby.

Looking ahead: East Village Tree Lighting and Holiday Market

It’s time to get jolly! The East Village Tree Lighting and Holiday Market will be decking the halls of the neighborhood on Nov. 30 from 4 to 8 p.m. to ring in the holiday season. With a curated holiday market from San Diego Markets, live music, seasonal bites and sips, and family-friendly activities, there’s a little something for everyone—not to mention the chance to meet and snag a photo with Santa himself! Vendors will present a charming array of unique, hand-crafted treasures, giving the community a chance to complete their holiday shopping while soaking in live entertainment and the joyful holiday atmosphere. Taking place at 6:45 p.m., visitors can look forward to a Christmas tree lighting led by the East Village Association and San Diego’s elected officials. Gather your friends and family for an evening of stunning décor, holiday cheer, and smiles all around!

For the latest updates on the East Village Association, please visit eastvillagesandiego.com and follow us on Instagram @EastVillageSD, TikTok @EastVillageSD, and Twitter @EastVillageSD.